Make Your Presence More Powerful by Matching Your Actions to Your Message
Global Handwashing Day offers a practical lesson in magnetic presence: people need to see the commitment they hear in your words.
By Gerard Grogans ·

You tell a room that everyone deserves time to learn, then rush through your explanation without allowing a question. Your words offer patience. Your behaviour communicates hurry.
A more powerful presence begins when those two messages agree. Before you try to sound more confident, ask whether people can see the commitment you are asking them to believe.
The Problem
15 October is Global Handwashing Day, an annual observance promoted by the Global Handwashing Partnership. Its focus on an everyday action offers a useful lens for speakers: explaining why something matters and demonstrating it are different responsibilities.
For this edition, the lesson is not about health advice. It is about the gap between delivering a message and making that message credible through your behaviour.
Imagine a demonstration in which the presenter insists that careful attention matters but hurries past every step. The instruction may be accurate. The delivery still works against it.
The same mismatch can appear when you speak about your own transformation. You describe learning to listen, but leave no room for a response. You encourage people to begin imperfectly, then apologise repeatedly for a minor stumble.
This does not make you dishonest. Under pressure, you may concentrate so hard on getting through the speech that you stop noticing what your behaviour contributes to it.
Trying to compensate with extra enthusiasm can deepen the problem. More movement, stronger emphasis and a louder voice cannot resolve a contradiction between what you say matters and what you demonstrate.
The Solution
In Captivate, Gerard Grogans’s chapter theme, understanding your magnetic presence and energy, provides a starting point: consider your presence part of the message, not decoration around it.
Put that theme into practice by making one important claim visible in how you speak.
Identify what you are asking people to trust. Not your entire philosophy. Choose the commitment at the centre of this particular talk. Perhaps you want people to believe that a difficult beginning deserves patience, or that asking for help is a useful action rather than a personal failure.
Choose a behaviour that supports that commitment. If your message is about patience, give an important explanation enough time. If it is about curiosity, ask a genuine question and listen to the answer. If it is about beginning imperfectly, correct a small mistake without turning it into a verdict on your ability.
Remove one competing signal. Notice where your delivery undermines your intention. Do you invite participation while immediately answering your own question? Do you promise a practical lesson but spend most of your time establishing your credentials? Change that specific behaviour rather than judging your whole personality.
None of this requires a permanent smile, fixed eye contact or an outgoing temperament. You can speak seated, use notes and feel nervous. The aim is not a prescribed appearance of confidence. It is a clearer connection between your message and your conduct.
The Key Takeaway
Your presence becomes more credible when your behaviour demonstrates the commitment your words ask others to trust.
Your Homework
Today, record a two-minute explanation of something a hard season taught you. Write down its central commitment, then watch the recording and identify one behaviour that supports it and one that competes with it.
Record it again, changing only the competing behaviour. Keep the same message. Compare the recordings: is the commitment easier to recognise in the second version? Judge the alignment, not whether you look impressive.
Make that adjustment before your next speaking opportunity. You do not need to become a different person to carry more presence. Start by letting your actions stand behind your words, and keep becoming.
This piece draws on Gerard Grogans' Transformational Story Method. Learn the method inside The Transformational Life Coaching Experience or book a call with Gerard.